Board Thread:Warhammer 40k General Discussion/@comment-6078851-20150628150826/@comment-25177957-20150707101343

What actually makes you think that Games Workshop would kill off 40k? Did they even kill off Fantasy, because doesn't really sound like it, even though Fantasy was dying and wasn't bringing in much money. Games Workshop would be making the biggest mistake of every of their individual employees' lives if they "killed off 40k", it's the source of 88% of their company's income, it's also very popular, and there's still plenty of lore to get out. They still have fluff they could potentially publish even after the 13th Black Crusade, Golden Throne failing, etc.

Why is it that the Imperial Cult's end times are supposed to be the 40k universe's end times? Games Workshop recognizes that there is extreme potential for more material after the Emperor dies and the Imperium collapses, there is room for new races/factions, new aspects of the fluff, new codexes, new novels, and at the moment, they're already occupied with expanding 30k.