Board Thread:Warhammer 40k General Discussion/@comment-6078851-20150628150826/@comment-26516936-20150708000012

The most frustrating thing about 40k has been the end of the 41st millennium cut off & after Matt Ward the thing that most fans complained about. Actually killing off the game at that point permanently would be much worse & would lose a host of fans, which is why I have sais even GW would not be stupid enough to do it.

Also the Horus heresy has been even more popular than the standard 40k & a big money spinner which has enabled GW to ignore the frustration fans have with the cut off. But the Horus Heresy is closing in on it's end point & GW knows that when it's done they will have to find something else to keep the fans passions invested & the end times event moving the story passed the 41st millennium will do that.

Which is also why GW won't kill of or completely re-boot the whole 40k universe, unlike the fantasy setting it doesn't need that kind of extreme makeover. What it does need for the future wellness of the story is to move beyond the 41st millennium into a new era with new challenges that is maybe as different from current 40k as the Horus Heresy is without losing the core of what makes 40k so popular.

As for the re-booted fantasy setting it seems that they're re-booting the fluff as well with a whole series of books to be released. What GW has done, it seems, is to toss the entire fantasy setting in a bin then cherry pick the best parts of it & use those as the basis for entirely new world.