User blog comment:Jbowye/Ultramarines "Movie"/@comment-76.105.169.49-20130217194430

The Ultramarines are also probably the most "normal" and archetypal of all the chapters, making them the most likely to be well recieved by anyone who's not a 40K enthusiast. It's the same principle as "politically correct"; the Ultramarines are the most vanilla and therefore the least offensive.

I do think that more 40K movies should not be made until there is enough money and skilled personell to do it stunningly; the WH40K Universe is not one that most people will be drawn to at first glance; it needs to have moral/character complexity and incredible choreography/visuals to really drive the selling points home.