Board Thread:Warhammer 40k General Discussion/@comment-91.224.27.226-20131031140001/@comment-3258762-20140106181015

Really though, I don't see GW ever advancing past 999.M41, because that's where the story stops. It's meant to be that way, it's not just GW going "Well, let's take a break for a while and work on the backstory." It's their plan. It stops at M41 because then you're left with "What comes next? WHAT COMES NEXT?!" and it's not good buisness for them to give us what comes next, it would ruin it. They will make more and more backstory, they will retcon things, but they will never, ever advance their plot. People say "Well if their company starts to go downhill then..." No. They will go downhill sooner or later, that's not a maybe, that's fact, all things end, and in about 10-20 years, when 3D printing is easy, they'll be gone. If it's going bad for you, you want to squeeze every penny out whilst you still can, and it's not a good plan to remove the thing that makes people involved in your company.

If GW ever advances the plot past 999.M41 (No, Ciaphas Bullshit Cain doesn't count just because its being written in 001.M42, it's not the plot.) I will not masturbate for a month, that's how sure I am.