Board Thread:Warhammer 40k General Discussion/@comment-6078851-20150628150826/@comment-6078851-20150708135659

i've also thought that gw have ended fantasy to focus more on 40k.

as pointed out the heresy era is mostly where gw's income has been coming from for years now, and because of this 40k has continuously increased in popularity despite the story having been dead for so long. killing off the game would be monumentally stupid but the game doesn't need a re-boot and if the story ended the game wouldn't suffer or need a re-boot: the heresy stuff has only covered a few centuries so there's still 9,500ish years left to fill in, during which time a ton of stuff happens to make money from (from novels, models, campaigns, era-specific box-sets etc) and gain more fans. ending the story will upset many i'm sure, but it's a diservice to say that a host of fans will ditch 40k just because the story ends (if they do then they're not really fans) - the lord of the rings story ended in 1955, and yet it's more popular than it's ever been, including its own tabletop game.

when i talk of the story ending i think there's some misunderstanding: fantasy ended suddenly - there were some 'end times' campaigns after which the world was immediately destroyed. if 40k's story ended that abruptly it would be idiocy from gw. but 40k is vast (fantasy was only a single planet), and if the story were to come to an end it would (should) take centuries at the very least, but probably millenia - i agree completely with the 1st paragraph of master's previous post, but as the begining of the end, which should take millenia.