Board Thread:Warhammer 40k General Discussion/@comment-6078851-20150628150826/@comment-26516936-20150706004903

The problem with your theory Callum is that it ruins the story of 40k & would kill a lot of the enthusiasm that makes 40k so popular - & profitable. There's no way GW would go down that route to financial collapse, after all the Warhammer fantasy end times has ended with a complete re-boot not oblivion. Now 40k won't need that level of change so the end times for 40k will be more about moving the story beyond the end of the 41st millennium & into a new status quo that will freshen up the story & take it in new directions. It will not end with the utter destruction of the galaxy & imperium as that would be financial suicide for GW & they're not THAT stupid.